ABOUT

You can grow into the leader your next chapter needs.

Diane Strand helps business owners and leaders see beyond the challenges immediately in front of them and build a clearer path toward what comes next. She brings more than 20 years of experience in financial services, consultative sales, business development, and leadership development, along with 15 years of coaching.

Her career also includes decades in fitness instruction and Pilates. Across both business and fitness, she has seen how trust, clear goals, consistent action, and accountability help people grow. As the owner of Strand Coaching Inc., Diane brings those principles together in a personal, practical approach to business and executive coaching.

15 YEARS

COACHING EXPERIENCE

Helping people build confidence and take ownership of growth

20+ YEARS

BUSINESS EXPERIENCE

Financial services, sales, and leadership development

DTM

DISTINGUISHED TOASTMASTER

A leadership and communication credential

Awards and Certifications

Series 6 (Inactive) |
Life & Health Insurance License (Inactive)
Integrity Selling | Integrity Coaching | Communicating with Impact| Achieve
ACE Certification
Peak Pilates Certification
Distinguished Toastmaster (DTM)

'S COACHING PHILOSOPHY

Lasting growth comes from consistent progress toward a meaningful goal.

Diane believes people often have more potential than they recognize in themselves. Coaching begins with trust: listening carefully, understanding what matters to you, and asking questions that help you see your strengths and challenges more clearly.

Her approach combines honest conversation, practical strategies, encouragement, and accountability. Years in business and fitness have reinforced the value of steady effort and celebrating progress along the way. Diane helps clients turn goals into actions they can keep building on, while developing the confidence to step outside their comfort zones and take ownership of their growth.

WHY COACHES

She helps people see what their next chapter could become.

Diane’s career has followed two paths with a shared purpose: helping people grow. In financial services and consultative sales, she built relationships, uncovered needs, and developed people. In fitness and Pilates, she helped individuals build confidence and make progress through consistent effort.

When her own career took an unexpected turn, she had to ask what she wanted her next chapter to look like. That reflection helped her see how her experience in business, leadership, relationships, and personal development could come together through coaching.

Today, Diane helps others work through similar questions about direction and possibility. She brings encouragement and practical accountability to people ready to move beyond feeling stuck and begin taking steps toward the leaders and business owners they want to become.

A professional business coach meeting one-on-one with a client, discussing strategies, goals, and actionable plans to support business growth and long-term success.

WHERE BRINGs EXPERIENCE

Strengthen the relationships and leadership practices that help your business grow.

SALES & CLIENT RELATIONSHIPS

Diane draws on consultative sales and business development experience to help leaders understand customer needs, strengthen relationships, and improve how teams approach sales and service.

LEADERSHIP & TALENT DEVELOPMENT

Through her work with executives and leadership teams, Diane helps clients strengthen communication, develop people, and build the accountability needed to turn shared goals into action.

CONSISTENT ACTION & PERSONAL GROWTH

Her background in business and fitness informs an approach built around clear goals, discipline, encouragement, and steady progress—helping leaders develop habits that support meaningful change.

Ready for the next level?

If you have built a successful business but know it is capable of more, let's talk.

Explore what is limiting growth today and what needs to change to build a business that can scale, create greater value, and operate with less dependence on you.